Vetra Analytics - Vetra SAT

Do you know if your customers are satisfied? Do you know what it takes to keep them satisfied? Do you know the most cost-effective way to increase customer satisfaction? VETRA SAT™ is designed to help you ask the right questions and build the right customer satisfaction strategy with a range of services.

A detailed research report on your business, products, services, customers, competitors and business environment.
A battery of questions that you should be asking as part of your satisfaction measurement exercise, along with answers, when appropriate, based on our research.
A map of the entire process of interaction and touch-points between you and your customers for each of your products and services...
A series of recommendations on the specific data that should be used to measure your customers' satisfaction at each touch-point for each of your products and services.
Clear guidelines regarding the type of analyses that you should run on your data to get your answers.
How to integrate the answers into an overall measure of your customer satisfaction.
Analysis and measurement of your customer satisfaction at each touch-point.
Integration of measured satisfaction at each touch point to overall satisfaction.

Potential for increased customer retention by increasing customer satisfaction.
Extent of increased purchases by satisfied customers.
Willingness of satisfied customers to pay premium prices.
Measurement of positive word-of-mouth by satisfied customers to potential customers.
Measurement of the potential for customer acquisition at a lower cost.

A map of the entire process of interaction and touch-points between you and your customers.
A comprehensive listing of the areas and touch points in which you should be investing your customer satisfaction dollars.
Measures of the increase in customer satisfaction that you can expect for each touch point for every dollar put in (this analysis uses our proprietary VETRA SAT Elasticity™ tool*).

Actual increases in customer satisfaction in response to your investments.
Increases in customer retention in return for your investments in customer satisfaction.
Analysis of willingness by satisfied customers to pay more for your products, and how much more they are willing to pay.
Analysis of differences in spending patterns by customers who are satisfied.
How well the customer acquisition process is working through referrals.
Summary of how overall customer acquisition costs have been lowered through improvements in customer satisfaction.
Quantified ROI on investments in enhancing customer satisfaction.