Vetra Analytics - Vetra ROI

Today, measuring the ROI on marketing initiatives isn't an option, it's a necessity. That being said, there's no clear definition of ROI. Is it always measured as an increase in sales.profits.market share? How about a rise in new customer acquisition or retention? In fact, who knows what marketing is anyway? Is it advertising, price discounts, customer service, the number of sales calls, or all of the above and then some? VETRA ROI™ services are designed to answer these questions.

Identification of the different types of marketing investments to by your business and identifying all initiatives that could ultimately have a marketing impact.
Analysis of how your overall marketing investments should be allocated across all your products and market segments.
Recommended metrics for the ROI on each investment for each product and each segment.
Detailed description of the types of data needed to develop the metrics.
A complete analysis of the data and a VETRA ROI .Dashboard™ report that gives you a bird's-eye view of your ROI on each type of marketing investment on each product in each market segment.

A detailed research report on your business, products, services, customers, competitors and business environment.
A battery of questions that you should be asking as part of your marketing ROI exercise, along with answers, where appropriate, based on our research.
A series of recommendations on the specific data that should be used to answer all questions related to your marketing ROI.
A series of recommendations on the specific data that should be used to answer all questions related to your marketing ROI.
Clear guidelines regarding the type of data and statistical analyses that you should run on your data to get answers.
How to integrate the answers into an overall measure of your marketing ROI.
Analysis and measurement of your marketing ROI.

A detailed breakdown of your marketing investments into unique components that ultimately affect the market performance of your products and services.
A listing of the types of returns you can expect on each type of investment.
Specific measures such as sales, market share, customer loyalty or profits that should be used to measure the ROI on each investment.
Type of data needed to take the measurements on each investment.
Type of analyses that should be run to measure the ROI on each investment.
Analysis and report on the ROI for each investment.

A detailed analysis of the marketing investments being made on each product.
An analysis of the marketing environment of each product with specific focus on the stage of the product in its lifecycle, how competitive the market is and how customers respond to marketing.
The best metrics for measuring the ROI for each product.
Data required measuring the ROI on each product.

Identification and clear demarcation of customer segments that should be analyzed separately.
Analysis of the characteristics of each segment: e.g., which segments are in the growth phase and which are maturing.
Analysis and identification of the specific marketing investments currently aimed at each segment.
Best measures for the ROI on each segment
How to integrate the answers into an overall measure of your marketing ROI.
Collection and analyses of the data with a measure of the ROI on each segment.