Vetra Analytics - Vetra Price

Pricing may be the single most important decision a business has to make: the wrong figure can mean decreased profits and brand erosion. That's why every company in every industry needs to ask itself the same question all the time: Do we keep dropping our Prices or can we raise them? VETRA Price™ is a unique lineup of services designed specifically to answer these and other critical questions related to pricing.

An analysis of the competition and customer segments.
Industry pricing practices for each of your products and services.
Recommendations on the best price for each of your products and services in each customer segment, based on the needs and price sensitivity of each segment.
A detailed analysis of the anticipated change in market share and profits at the recommended price for each of your products and services in each of their customer segments.

Reports from our skilled analysts who constantly monitor market conditions for each of your products and services in each of their customer segments (frequency of the reports based on the volatility of your products' markets and your inputs).
Forecasts of the effects of changing market conditions on the sales, market share and profits for each of your products and services in each segment.
Price alerts that tell you when you should change the prices for each product in each segment and by how much.

An analysis of the competition and customer segments, and current industry pricing practices for each of your products and services.
A report of the best pricing option for each product and service in each segment based on the simulated analysis.
Report on the pricing options for each product and service in each segment.
An analysis of the effects of the various pricing options on sales and revenue, market share, profits and customer loyalty.
For an additional fee, the simulations can be repeated as often as needed based on the dynamics of your markets.

An analysis of the competition and customer segments and current industry pricing practices for each of your products and service
Report on the gap analysis for each of your products and services in each market segment for each key competitor.
Recommendations of the best price gaps between your products and competitors in each case.

An analysis of the sales trends for each of your products and services in each market segment.
Analysis of which products and services would benefit most from promotional pricing.
Identification of the segments that offer the greatest response in terms of sales, market share and profits for your promotional efforts.
Analysis of potential negative effects, if any, of sales promotions on different products and services in various segments.
Ideal length of time that you should run sales promotions for each of your products and services in each of their segments.