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As channels continue to multiply and audiences get segmented by niche, it gets even harder to reach the right customers at the right time with the right message. In fact, it's hard to tell what advertising or marketing, or communications, or any other form of customer outreach even means anymore. Vetra MCC™ (Multi Channel Communications) is a range of services designed to help you ask the right questions and compile the right answers in order to develop a communications strategy that realizes the true potential of this multi-channel universe.
VETRA MCC™ deliverables include:
- Analysis of the competition, customer segments and communications practices for each of your products and services.
- Analysis of your past sales and communications spending trends and current market and competitive conditions.
- Definition of your goals for communications investments.
- Recommended communications budget with a quantified ROI.
- An in-depth analysis of each of defined product and their customer segments.
- Analysis and comprehensive listing of the channel options available to each product and service and each of their segments.
- Report on the potential response of each customer segment of each product and service to communications in each channel option.
- Analysis and comprehensive listing of the channel options available to each product in each consumer segments.
- Recommendations for allocating your communications budget across different channels for each product and service.
- A comprehensive report on the outlets available in each Marketing channel.
- An analysis of the fit of products and service, by customer segment, with each outlet and channel.
- VETRA’s recommendations for how to split budgets for a particular channel across different outlets.
- VETRA recommendations (when appropriate) on specific brands allocations across marketing channels.
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