Vetra Analytics - Vetra E-Insight Suite of Services

Vetra offers web-centric, and multi-channel marketers unsurpassed behavioral and transactional insight into consumers via our new, and exclusive, E-Behavior and E-mail 1 to 1 services. Vetra’s E-Insight suite extends beyond the analytic capabilities of existing Web Analytics and Email Marketing software platforms, bridging all elements of customer behavior across channels following them from consideration to conversions whether online, or offline.

Vetra E-Insight services equate to impact and return on your online channel investment whether your online strategy supports brand shopping, consideration, commerce, or customer service.

Vetra will provide comprehensive insight to your customers’ and prospects’ site-level shopping consideration behavior enabling optimal site shopping impact and outbound pinpoint targeting. This ensures that you continually acquire from the most profitable segments and expand total share of wallet with your key customers. Our open, custom, analytics approach allows for the marriage of clickstream, customer, syndicated, and transactional data to drive custom E-Insights the way you need them.

Vetra's E-Behavior provides a 360 degree view of online shopper consideration behavior. Vetra E-Behavior is driven by our exclusive VETRA CONVERSION INDEX (VCI), enabling Vetra to identify how shopping consideration behavior influences conversion ratios across consumer segments, products, and services. Vetra can integrate click stream, transactional, and 3rd party profile data to drive VCI results.

Vetra VCI drives its insight from the following multi channel shopper behavior attributes:

E-Brand Shopper for Brand Loyal shopping
E-Search Shopper for Search Marketing driven shopping
E-Casual Shopper for infrequent shopper behavior
E-Shopping Style for patterned shopping behavior
E-Loyal for Retailer loyal shopping behavior
E-Shop History for repeat purchase behavior shopping

Feedback analysis on all click-activity of prospects and customers receiving your E-mail Marketing communications
In depth correlation analysis to bridging message personalization, marketing message, graphics, rich media, and text in relation to response optimization, and, therefore, increased. financial return.

An overall analysis of the sales relationships between all of your products and services, and your opportunities and challenges to retain and expand key customer segments.
A segmentation analysis of your customers.
Analysis of cross-sell relationships between your products and services in different customer segments. This analysis helps you understand which products should be cross-promoted to each of your segments

A report detailing your entire online customer acquisition efforts optimizing list selection, segment testing, and list management, across your list, affiliate, and co-registration acquisition efforts.
A summary of the total number of acquisitions that can be attributed to each type of online contact effort.
The average acquisition cost of each type of effort for each of your products and services.
An overall matrix that summarizes the acquisition costs across your products and services and the different types of acquisition efforts.

An analysis of the buying patterns of your online-centric customers.
Forecasts of how long they are likely to continue doing business with you and how much they are likely to spend.
Forecasts of which products they are most likely to buy over time.
Estimates of the total value of their business with you over their lifetime with you.
Segmentation of your customers into different lifetime value segments; this analysis will give you better insight into which type of customers would be the most attractive in the long run.

Analysis of your current customers and their online consideration and buying patterns.
Segmentation of your customers into different loyalty groups: from those most loyal to those likely to switch to a competitor.
An analysis of what builds loyalty in your loyal customers.
Summary report with recommendations regarding the best cross-sell opportunities for each of your products and services.