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Getting new customers is great. But they don't come cheap, whether your customer direct marketing channel is email, offline, or multi channel. How do you quantify the true value of a customer across all customer data, offline or online? How do you quantify the true value of a customer? How do you increase customer loyalty? How can you protect your customer base from being poached? How can you retain existing customers and up sell them?
VETRA 1-to-1™ services are designed to answer these questions, whether your customer direct marketing is driven by traditional tactics, Email, or both.
VETRA 1-to-1™ deliverables include:
- Identification of the customer segments for each of client product and, or service(s).
- Analysis and identification of the most efficient tactics to target customers in each segment for each product and service (e.g., is a segment best reached through direct mail, telephone or online?)
- Analysis and summary of the acquisition cost for each new customer in each segment for each of your products and services.
- Measurement of the lifetime value of customers in each segment for each of your products and services.
- Summary of the cross-sell opportunities across all segments for every product and service
- Analysis and identification of the customer segments for each of your product(s) and service(s).
- Identification of the media options for each segment for each of your product(s) and service(s).
- Analysis of the media patterns of each segment for each product and service
- Response rates of each segment to each media outlet
- Recommended media options for the most efficient targeting of each segment.
- An overall analysis of the sales relationships between all of your products and services.
- A segmentation analysis of your customers.
- Analysis of cross-sell relationships between your products and services in different customer segments. This analysis helps you understand which products should be cross-promoted to each of your segments
- Summary report with recommendations regarding the best cross-sell opportunities for each of your products and service.
- A report detailing all your entire customer contact efforts for each of your products and services.
- An analysis of the cost of each type of contact effort.
- A summary of the total number of acquisitions that can be attributed to each type of contact effort.
- The average acquisition cost of each type of effort for each of your products and services.
- An overall matrix that summarizes the acquisition costs across your products and services and the different types of contact efforts.
- An analysis of the buying patterns of your customers.
- Forecasts of how long they are likely to continue doing business with you and how much they are likely to spend.
- Forecasts of which products they are most likely to buy over time.
- Estimates of the total value of their business with you over their lifetime with you.
- Segmentation of your customers into different lifetime value segments; this analysis will give you better insight into which type of customers would be the most attractive in the long run.
- Analysis of your current customers and their buying patterns.
- Segmentation of your customers into different loyalty groups: from those most loyal to those likely to switch to a competitor.
- An analysis of what builds loyalty in your loyal customers.
- Analysis of which factors are contributing to low loyalty.
- Summary report with recommendations regarding the best cross-sell opportunities for each of your products and services.
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