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SPoT MAILING LISTS™ (Self Populating Timed Mailing Lists)
SATISFACTION and BENEFIT MODULE-Available Reports
Dashboard populates itself at a preset frequency with a list of names of the most likely responders at that time.
Method of contact can be direct mail or e-mail.
Dashboard is driven by propensity models that score consumers on their likelihood of response to the message in the mail.
What we will need from you to build this dashboard:
Purchase records of your current customers
Dates and times of their purchases
Amount spent by them on each of their purchases
Products that they purchased on each occasion
The duration of their relationship with you
Your contacts and communications with them
We can also add additional third party data to enhance the performance of the dashboard
What you will get in the dashboard
A list of your customers who are most likely to be buyers during a window of time defined by you
Your products that each customer on the list is most likely to buy
The method of communication they are most likely to respond to and make a purchase
Ranking of the customers in terms of their likelihood of purchases