Industries Served

Vetra provides analytical solutions and services to customers across many different vertical markets. We have worked on projects for a wide range of businesses such as specialized and catalog retailers to Fortune 100 and Fortune 500 firms. These firms compete in some of the most competitive vertical markets with marketing budgets in the tens to hundreds of millions of dollars. We also have a strong presence in the online advertising industry with exciting new products for online media optimization.

Automobile Industry
Vetra developed models for purchase propensity, brand loyalty and brand-choice models at the local and national level.

Retail
Vetra developed models for predicting consumer response and forecasting demand for a $3 billion plus catalog retailer.

High-Tech Industry
Vetra developed models for sales revenue, market campaign budget allocation, profit forecasting and other business insights for a Fortune100 company.

Travel Industry
Vetra developed a model to assess the effect of the recession on purchases of travel services.

Media industry
Vetra developed models using web analytics for customized dashboard reporting.

Financial Services
Vetra developed models to investigate the effects of the recession on the sales of a financial services company. We also developed models to predict whether current customers of the company would purchase additional products.

Non Profit
Vetra developed models to identify and better target donors.

Online Media
Vetra developed a model to optimize online media allocations across multiple promotional channels such as banner ads, search marketing, comparison shopping engines, email marketing, blogs, social media and product placement.