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VIDEO

Title: How to build accurate models to solve attribution

Decription: First of a series of webinars on analytics to measure the effects of different online ad formats in driving sales. Attributions can be used in optimizing online ad investments!

Title: Measuring the Immeasurable: How to Properly Measure your
Online Marketing Mix

Decription: Second of a series of webinars on analytics to measure the effects of different online ad formats in driving sales. Webinar discusses the results from attribution models for online consumer visit and purchase data!


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1.800.991.3588

Retail
Vetra developed models for predicting consumer response and forecasting demand for a $3 billion plus catalog retailer.