CREATING WINDOWS TO WORLDS OF INFORMATION.

We take pride in being able to analyze data. But, sometimes, the data that you have ready access to may not be the right data to answer the unique questions that you may have. For example, you may want to know what consumers on the web are saying about your brand. There is no one source of data that can get you this information. Another advantage to choosing Vetra as an analytical partner is that we offer you unique dashboards that go beyond readily available data and can collect unique types of data from the web and can generate a variety of reports and metrics for you. These reports and metrics can be accessed via a web portal on computer screens in the form of extremely user-friendly dashboards.

For example, our CSOnAR (Consumer Sentiment Online And in Research) is a custom dashboard service that tracks consumer sentiment regarding your product or service by gathering customer conversations from social media and other online sites. The SPoT Mailing Lists (Self Populating Timed Mailing Lists) dashboard populates itself as a preset frequency with a list of names of consumers who are most likely to respond to the message in the mail at that time. This dashboard is driven by propensity models that score consumers on their likelihood of response to the message in the mail. Another dashboard we provide is called BMUST (Brand Management Using Search Trends). This service provides insights into consumer sentiments regarding products and brands using consumers' search behavior on the Internet. These are only some of the many unique dashboards that we can customize for your needs and are constantly developing.

GENERAL FEATURES:

Web-portals with secure access for authorized staff of the customer.
Customer can choose the reports and metrics to be displayed in the dashboard.
Updates:
Models and statistical methods generating the reports are updated when customer makes new data available.
Reports and metrics updated at a frequency defined by the customer.

Here are just two examples of over 70 different types of reports we can create for you. The first of which is our CSOnAR Dashboard. It shows how many people in different geographic regions are recommending your brand on social media networks and blogs. The second example is an illustration of how BMUST would appear on your computer screen. This device enables our clients to see which words their customers are using to find their brand online and what customers associate with their brand. This can uncover valuable brand extension opportunities.