CSOnAR (Consumer Sentiment Online And in Research)

Custom dashboard service to help customers track consumer sentiment for their products and services.
CDashboards are based on data gathered by custom software from the Internet.

CURRENTLY AVAILABLE REPORT MODULES

Satisfaction and Benefit Module
Benchmarking Module
Customer Sentiment Module
Variations Module
Customer Analysis Module

DASHBOARD DEVELOPMENT PROCESS
Step 1: Vetra analysts meet with you to discuss the metrics and reports you need.
Step 2: Vetra analysts starts scanning the web and present a list of relevant online sites to you.

Metrics and list of sites revised if needed.

Step 3: Vetra builds your custom crawler to gather data from the selected sites.
Step 4: Vetra develops your custom dashboard.
Step 5: Vetra continues to:

Interact with you to discuss your evolving needs.
Suggest and add additional sites to the crawler.
Vetra updates your dashboard.

CSOnAR MODLES

SATISFACTION and BENEFIT MODULE-Available Reports

Consumer Satisfaction Index–are consumers satisfied with the products?
Benefit index–how do consumers see the products' overall benefits vs. their problems?
Net Promoter Score–overall, are consumers willing to give positive word-of-mouth to the products?

BENCHMARKING MODULE-Available Reports

Market comparison sheet–compare customer's brand's metrics with all products in all markets.
Product/category comparison sheet–compare customer's brand's metrics with the category averages (e.g., specific model of digital camera with the digital camera average).
Competitor comparison sheet–compare customer's brand's metrics with the metrics for competitors chosen by customer.

CUSTOMER SENTIMENT MODULE-Available Reports

Sentiment report–what are the typical sentiments expressed by customers of brand.
Sentiment comparison–comparison of brand's customers' sentiments with those of competitors' customers for competitors' brands.

VARIATIONS MODULE-Available Reports

Geographic variation–how do the metrics vary by geography.
Dynamics–how are the metrics evolving over time (and, by geography, if customer chooses).
How are the geographic variations and dynamics for competitors' brands?
Retailer variation–where available, how do metrics vary by retailer where purchased?
Customer group variation–where available, how do metrics vary across different types of customers? CUSTOMER ANALYSIS MODULE-Available Reports
What customer characteristics indicate that those customers are most likely to give word of mouth for the products?
Which prospective customers are most likely to listen to what customers who already bought the products have to say about them?
What customer characteristics are associated with those who are most likely to buy additional products and services?
What customer characteristics warn that they are likely to quit or not be loyal?
What proportion of the customers who bought the products are likely to talk about them?