CASE STUDIES
High value Customer Identification Model developmentCustomer Response Model development
Below is a sampling of other projects that Vetra has completed across the many vertical markets that we serve. We are happy to share our results and key findings in general terms that will not compromise the confidentiality of our clients. If you are interested in obtaining any of these abridged and masked reports, please contact us. Our representatives will assist you in selecting the most appropriate reports.
Online Consumer Behavior Report
- Why Consumers Buy Online
- Why Online Consumers Make Unplanned Purchases
- How Online Consumers Select Retailers
- Drivers of Consumer Loyalty Across Multiple Channels
Lead Scoring in Direct Marketing Report
- Lead Scoring Models for a Major Auto Manufacturer
- New Models to Improve Lead Scoring – Insurance Industry
Market Forecasting Report
- Forecasting Population Response from Survey Results – Consumer Packaged Goods
Customer Satisfaction Report
- Drivers of Satisfaction and PositiveWord of Mouth
Brand Choice and Customer Loyalty Report
- Drivers of Brand Choice and Loyalty in the Engine Lubricant Market
Online Media Optimization
- Attribution Models for the Importance of Different Online Promotional Tools
Financial Services
Vetra developed models to investigate
the effects of the recession
on the sales of a financial services
company.We also developed
models to predict whether current
customers of the company would
purchase additional products.
