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BMUST™ (Brand Management Using Search Trends)
SATISFACTION and BENEFIT MODULE-Available Reports- Provides insights into consumer sentiments regarding products and brands using consumers' search behavior on the Internet.
CURRENTLY AVAILABLE REPORT MODULES
- Macro
- Category
- Brand
- Competitor
- Forecasts
DASHBOARD DEVELOPMENT PROCESS
- The results are based on data from about forty billion (and, increasing daily) searches at hundreds of search engines worldwide.
- Vetra analyzes these searches to identify and monitor macro, product-level and brand-level trends and insights for customers.
- Annual service contract is for a minimum package of 5 monthly reports selected by you over a 12-month period.
- You can change the 5 reports at any time, add additional reports if you want.
- Newly selected reports will be available in the month following the change.
MACRO TRENDS MODULE-Available Reports
- Cultural trends
- Cultural hot topics
- Fashion trends
- Fashion hot topics
- Consumer price sensitivity
- Popular advertising themes
- Popular products and brands
CATEGORY METRICS MODULE-Available Reports
- Category attributes that drive search.
- Category attributes of most interest to consumers.
- Consumer segments based on category and brand knowledge.
- Share of category and brand related phrases in consumer search Category awareness.
- Category interest.
- Leading indicators of category awareness.
- Leading indicators of category interest.
- Factors that enhance or decrease category interest.
BRAND METRICS MODULE-Available Reports
- Brand's share in brand-based searches.
- Brand-share in category-based searches.
- Consumer associations with brand.
- Key benefits of the brand.
- Key problems of the brand.
- Shares of different search engines in searches for brand.
- Share of brand's website as a phrase in category searches by consumers.
- Brand awareness.
- Brand interest.
- Leading indicators of brand awareness.
- Leading indicators of brand interest.
- Factors that enhance or decrease brand interest.
- Custom brand-metrics (that can be developed from search behavior data).
COMPETITOR METRICS MODULE-Available Reports
- Competitor brand's share in Competitor brand-based searches.
- Competitor brand share in category-based searches.
- Consumer associations with Competitor brand.
- Key benefits of the Competitor brand.
- Key problems of the Competitor brand.
- Shares of different search engines in searches for Competitor brand.
- Share of Competitor brand's website as a phrase in category searches by consumers.
- Competitor brand awareness.
- Competitor brand interest.
- Leading indicators of Competitor brand awareness.
- Leading indicators of Competitor brand interest.
- Factors that enhance or decrease Competitor brand interest.
- Custom Competitor brand metrics (that can be developed from search behavior data).
FORECASTS MODULE-Available Reports
- Evolution of any of the metrics in the other modules over time.
- For all the modules: what are the metrics trending towards?
- For all the modules: where will the metrics be at selected points in the future?
- Any other custom forecasts desired by customers and can be reliably developed from search behavior data.
