UNIQUELY SUITED TO SERVE YOU.

From time to time, you may be faced with questions in which standard methods of analyzing data just don't provide the answers that you need. This is when Vetra can give you solutions that few others can. Thanks to our highly skilled staff, we're able to develop new analytical methods and models from scratch. For example, we recently developed a new technique for a client to better target direct marketing pieces and save millions of dollars in the process. For another customer, we are building a statistical model that enables them to take advantage of restocking his warehouse when costs are at their lowest. For yet another customer, we are working on helping them to set the best prices for each of their tens of thousands of products. In an era of constant change and lightning fast technological innovations, we strive to stay one step ahead of the competition so you can too. No longer do you need to buy less than perfect cookie-cutter solutions off the shelf. We will develop the fresh solutions that you need to help you solve your problems. All with fixed estimates of time and costs provided prior to the start of a project.

ANALYTICAL MODELS AND PROCESSES DEVELOPED FOR UNIQUE, CUSTOM OR NEW MARKETING DECISION-MAKING SITUATIONS.

AREAS OF EXPERTISE INCLUDE:

+ Modeling	+ Data Mining
+ Digital Marketing Analytics	+ Marketing Mix Optimization
+ Market Intelligence	+ Social Media Tracking
+ Marketing Dashboards	+ CRM Analytics
+ ROI Measurement	+ Website Metrics
+ Customer Intelligence	+ Lift Improvement for Offline and Online Mail

SAMPLE LIST OF MODELS

+ Custom Models	+ Clustering Models
+ Direct Response Models	+ Discrete Choice Modeling
+ MultiLogit Modeling	+ Predictive Modeling
+ Price Modeling	+ Promotion Modeling
+ Propensity Models	+ Segmentation Models

OUR TEAM AND METHODOLOGY

Led by highly qualified lead-developers with Ph.D.'s in Marketing or Statistics.
Team of developers with a minimum of Master's degree in Statistics and four years or more of experience in working on customer projects.
Proceeds in multiple stages with ongoing inputs from and interactions with the customer.
Models and processes developed in the project can be implemented in a production environment by Vetra staff and analysts.
Fixed estimates of time and costs for the project provided prior to the start of the project.

The customer was always the king. With Web 2.0, the customer is the Emperor! This is an example of a custom model we created for a client who wished to understand how they could affect people talking about their brand with friends and family.Word of mouth can be a very influential tool in making a brand a success. This model not only showed our client where their name came up, but who was talking about them and in what context. Having this knowledge, they now had the power to better influence those comments at a variety of different consumer touch points.